Research update

I just wanted to fill you in on what's been going on since the fist pumps of the previous post...

The means were great, but there was way too much variability in the numbers. That means a lot of the excitement I had wasn't statistically significant.

That doesn't mean we're giving up. In fact, my adviser and I are pushing forward. We've added another factor to the experiment and are hoping the results help us tell a worthwhile picture.

I'll let you know when this makes me famous... (at least as famous as a PhD marketing student could be!)